Spanning the last 30 years, international premium vodka brand Absolut has built up its brand image with its use of innovative, stylish and sometimes quirky advertising campaigns and packaging. Collaborations with a list of the world’s top design and fashion ?gures include Andy Warhol, Stella McCartney and Tom Ford. Now it’s New Zealand’s turn to show off its creative talent with the launch of Absolut NZ Limited Edition, an amalgamation with iconic New Zealand fashion label Huffer. The unique gift pack design features a contemporary silver map of New Zealand made up entirely from Huffer’s signature three-dot logo, set against a jet-black backing. Huffer’s company director Steve Dunstan expressed that they are ‘beyond proud to be involved’. Huffer’s design-led background focused on inclusivity and functionality convinced Absolut from the very beginning that it is the right for the campaign.