Cruzan Rum’s commitment to quality through eight generations of Nelthropp family heritage and time-honored tradition will continue. While Cruzan began with pot stills, today Cruzan is created using a five-column distillation process to remove impurities leaving the clean, mellow, full-bodied flavor that gives Cruzan its distinct profile. One ingredient that contributes to this flavor: The molasses that goes into Cruzan Rum has a slight licorice taste with heavy sweetness.