When Aliz? first started they created Gold Passion, a gentle blend of passion fruit juice from the tropics and their specially crafted Aliz? VS Cognac to create a luxurious and exotic tasting liqueur. Since then the company has exponentially grown due to the quality of their product and the overwhelming exposure given in music videos and lyrics including 30 top ten singles from Jay-Z and Queen Latifah, 50 Cent, 2Pac, The Notorious B.I.G., Dr. Dre and LL Cool J. Names from the nineties such as The Notorious B.I.G. and 2Pac loved this product immediately and made reference to it in countless lyrics, even creating their own drinks, such as 2Pac"s "Thug Passion". And today, this product remains as big as ever and is still featured in countless contemporary music videos featuring the latest stars who love Aliz? Gold Passion, including R. Kelly, Sean "Puffy" Combs, Justin Timberlake, DJ Whoo Kid, Fat Man Scoop, Wyclef Jean and Lady Gaga.